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FIAT life

Car Design for Elderly People

Solutions for Populations


Recent research concluded that in 25 years the population of elderly people will increase dramatically. Like other products, the car sector should come up with innovative solutions to fulfill the needs of this target group. As a group, we wanted to come up with small but effective solutions to meet these needs.

Our aim was to design an elderly-friendly interior and assist their experience with technology and styling. According to our brief, the car that we needed to improve was the FIAT Agea.


Project presented and exhibited in FIAT Turkey Headquarters, 2016

Project presented and exhibited in Torino, Italy to Suzuki Design Team, 2016

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